1. What business models could Zumba use? 2. Develop a revenue and cost model diagram for each of the options. 3. Which of these models would you recommend that they implement and why? 4. What are the key revenue and cost drivers for your recommended model? 5. What do you feel are the key aspects to implementing this model?
William D. Bygrave; Andrew Zacharakis. Entrepreneurship, 3rd Edition
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