Week 7 Assignment Digital Transformation Overview Directions

Week 7 Assignment: Digital Transformation

Overview: For this assignment you will create a chart and a short essay by reviewing an article and a video.

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Directions:

A. Read the “Why Transformations Fail” article. LINK IS BELOW

https://cb.hbsp.harvard.edu/resources/marketing/docs/95204f2.pdf

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B. View the “Davos 2016 – The Digital Transformation of Industries” video. LINK IS BELOW

https://www.youtube.com/watch?v=qav1y7G15JQ&feature=youtu.be

Create a table that includes all of the key elements that you think an organization must focus on to promote change.

1. Compare and contrast the different transformation stories in the video. Present this in the chart.

2. Discuss in a short essay why or why not you think that the companies are doing the right steps for change.

Running head: DIGITAL TRANSFORMATION Digital TransformationName:Institution Affiliation DIGITAL TRANSFORMATION IntroductionDigital transformation is the accelerating f transformation of business…

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