After reading theOgden Publications Strategy (attached herein)case, write a 300-400 word essay in which you address the following questions:
- What are some of the key customer touch points for Ogden Publications?
- How does Ogden Publications use integrated marketing communications to provide a consistent message across these customer touch points?
- How does Ogden Publications benefit from using integrated marketing communications to respond to the actions of their competitors?â€
The paper must be researched using
at least two scholarly or professional marketing resources.
The references must be cited and properly placed on the reference page using APA formatting.
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